willingness to pay (WTP)

WTP (willingness to pay) A metric reflecting the maximum amount a customer is prepared to pay for a product or service based on its perceived value. In the context of COSS, WTP is often influenced by the distinction between "core" open source features (free) and "enterprise" value-adds (paid), such as security, compliance, and managed services . Understanding WTP is crucial for designing monetization strategies that capture commercial value without alienating the open source community .